The new corporate identity represents another significant
milestone for Union Chemical
Corporation heralding its rebirth as a focused fine
chemical manufacturer. ..........................................................................................................................................
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This CI Change
supports the restructuring of the Company and helps to
enhance the corporate presence and value of Union Chemical
as a leader in the fine Chemical industry,
efficiently maximizing the marketing impact through the
use of a sophisticated image
that distinguishes it from domestic and international
competitors. In turn its introduction has
help boost internal morale amongst employees representing
a clear indication of the
management's vision for the future of our Company.
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The new CI is expressed in curved lines, implying an environment
friendly corporate image,
but with a technology expertise.
The uniformed pattern of the letters symbolizes unity,
based on fluidity and simplicity.
The logo intended to convey an image of a clean, clear,
active river.
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The new company
name and CI will be catalysts for Union Chemical to project
an image of a
modern, youthful leading player in the global chemical
market.
The blue
word-mark symbolizes the clear water and blue sky.
The blue also expresses trust and reliability.
The gray word-mark symbolizes intellectual minds
and objective company decisions and chemical plant
and equipment
Union chemical's logo coloration symbolizes advanced
Fine chemistry, based on clean environment.