The new corporate identity represents another significant milestone for Union Chemical
Corporation heralding its rebirth as a focused fine chemical manufacturer. ..........................................................................................................................................








This CI Change supports the restructuring of the Company and helps to enhance the corporate presence and value of Union Chemical as a leader in the fine Chemical industry,
efficiently maximizing the marketing impact through the use of a sophisticated image
that distinguishes it from domestic and international competitors. In turn its introduction has
help boost internal morale amongst employees representing a clear indication of the
management's vision for the future of our Company.








The new CI is expressed in curved lines, implying an environment friendly corporate image,
but with a technology expertise.
The uniformed pattern of the letters symbolizes unity, based on fluidity and simplicity.
The logo intended to convey an image of a clean, clear, active river.
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The new company name and CI will be catalysts for Union Chemical to project an image of a
modern, youthful leading player in the global chemical market.



 
The blue word-mark symbolizes the clear water and blue sky. The blue also expresses trust and reliability.

The gray word-mark symbolizes intellectual minds and objective company decisions and chemical plant and equipment



Union chemical's logo coloration symbolizes advanced Fine chemistry, based on clean environment.